This effect is highly dependent on lighting conditions and works best during the daytime when the exterior is significantly brighter than the interior. At night, if internal lights are on and it is dark outside, the effect is reversed, and people may be able to see inside the room, requiring alternative privacy solutions like frosted vinyl, blinds or curtains.
One-way vision vinyl (Contra Vision) works by using a clever optical illusion based on light perception and thousands of tiny, evenly spaced holes across the film.
The film has a white, printable surface on the outside, which reflects exterior light and displays the full-colour graphic to external observers, and a black adhesive backing on the reverse side facing the glass.